Rachit Kapoor

Senior Global Product Marketing Manager


Rachit is a multi-talented individual. He is a national level cricketer, a marketing and brand professional, and a much-lauded motivational speaker – all of this with a dash of aplomb! Rachit, who played professionally for Delhi, understands the concept of sportsmanship & teamwork. Unfortunately, he had to give up competitive sports due to an injury. It was, however, while still a cricketer that he studied English & American Literature at Hansraj College, Delhi University, and Northwestern University, US. Rachit’s interest in consumers & business saw him gaining a Market Research degree at IE Business School, Madrid and an MBA at Cambridge Judge Business School, UK. Rachit has over 13 years’ marketing/branding experience and is currently working for Amazon as Senior Global Product Marketing Manager.


Derivatives of Marketing to the Metaverse and beyond

Imagination can take you places, far and beyond and brands that we know as iconic have always stepped on to that. Metaverse flourishes on imagination, so does that pose a challenge or a range of opportunities beyond comprehension for brands.? All that and more to the derivatives of marketing to the metaverse and beyond.