Paysafe to use a cloud-based approach for data and analytics

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The company Paysafe has recently started to use technology from Snowflake in order to have access to data insights and offer improved customer experiences with Artificial Intelligence (AI) and Machine Learning (ML) data models.

Indeed, the company has adopted a fully cloud-based approach for its payment services including its Skrill and NETELLER digital wallets, its eCash solutions Paysafecard and Paysafecash, as well as for its payment processing solutions in North America and Europe.

The new data models are able to inform the company’s new product developments by allowing Paysafe to obtain a single customer view across its range of alternative payment methods. Hence, data scientists can now have an access to the platform’s structured and semi-structured data from one unique source, making it easier for them to use the data assets.

Besides, thanks to this technology, the company is able to use various resources in the cloud that can be scaled to meet demand and get access to data providers within its Data Cloud.

Therefore, this new system will allow the company to innovate and improve its services all the while benefitting from a secure and reliable platform in Snowflake’s Data Cloud.

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