As shoppers are experiencing lockdown the world over, it has been reported that sales of new phones have collapsed in what is being recorded as the biggest fall in sales since the invention of the smartphone.
Data released by research firm Strategy Analytics reveals smartphone shipments in February fell by 38% year-on-year. This is a blow to the industry and a negative trend which at this point is predicted to continue.
Yiwen Wu, a senior analyst at Strategy Analytics said, “Despite tentative signs of recovery in China, we expect global smartphone shipments overall to remain weak throughout March, 2020,”
The eye opening report also shows that smartphone shipments dropped from 99.2 million in February 2019 to just 61.8 million in February 2020.
“February 2020 saw the biggest-ever fall in the history of the worldwide smartphone market,” said Neil Mawston, executive director at Strategy Analytics.
“Supply and demand of smartphones plunged in China, slumped across Asia, and slowed in the rest of the world.
“It is a period the smartphone industry will want to forget.”