Bonfire night started the week off with a bang. But what we want to know is what exciting things are exploding onto the tech scene this week. From company expansions to helpful platforms, here is what is new in IT recently.
Making life easier for marketers
Work management platform, Wrike, has teamed with LaunchPoint, by Marketo, an Adobe company partner programme, to develop a solution that it hopes will make performance management easier for marketing teams. “This collaboration transforms how marketing teams track and report on the outcomes of the integrated campaigns they plan, manage, and complete in Wrike,” said Wrike Founder and CEO Andrew Filev.
An extension of data centres
An announcement from connectivity event, Capacity, recently revealed that Aligned Energy, a data centre provider that builds solutions for cloud has announced the expansion of its Salt Lake Metro data centre campus. This move represents the demand for adaptable, scalable data centre infrastructure in the Western technology hub.
Improving security posture
Software giant, Microsoft has partnered with Qualys, Inc. a pioneer and leading provider of cloud-based security and compliance solutions. Ramesh Chinta, principal group program manager, Azure says: “This collaboration will help our customers improve their security posture by identifying a wider range of vulnerabilities and taking recommendations to resolve these issues.”
A new publication
Looker, a business intelligence firm, has announced the Looker7, a new framework which will allow developers to customise data experiences. “Companies are expanding how they use data by no longer thinking of it solely as something that is analysed and then displayed on a dashboard, but by making its use operational across a myriad of job functions, from revenue optimisation to product development,” said Frank Bien, CEO of Looker on why the framework was developed.
Software in sports
The world’s first ‘smart rugby ball’ has been launched by Sportable, a sport-focused tech organisation. The new ball captures moments, tracks heights and is both a crowed and fan pleaser. “The instant data feed from the live on-pitch-action not only allowed us to seamlessly officiate our new 10m kick height restriction but also enhanced the experience for fans. It will be exciting to see this technology throughout rugby and other sports,” says Harry Horsley from Rugby X.
Who knows what exciting things next week will have in store? Check back to find out!